Audience Engagement Strategies Are First in Women of Publishing Series

Summary: Audience engagement strategies in the keynote address March 10, 2020, to Google Women of Publishing Leadership Series 2020 activate virtual achievements.

Keynote webinar March 10, 2020, opens Google Women of Publishing Leadership Series 2020: Google AdSense @AdSense, via Twitter Feb. 11, 2020

Audience engagement strategies for 1,000-plus accepted attendees in 60-plus online business types in 150-plus countries assume first place March 10, 2020, among four webinars in Google Women of Publishing Leadership Series 2020actualize the keynote address March 10 to the remaining March 17, 19 and 24 sessions of the four March webinars in the Google Women of Publishing Leadership Series 2020.

Nicole Ricossa, Google Women of Publishing Leadership Series 2020 keynote speaker, began as a local journalist in Honolulu, Hawaii, and became Director of Google News Partnerships. Twenty cents a word compensated composing two to three 300-word, Waikiki culture and people-related, weekly articles for Pacific Catalyst Publishing LLC owner Laurie Carlson's Honolulu Weekly. Perhaps Google Women of Publishing demand quality resource access and 50, not the present 38-plus, percent of management-level positions in the Google founding mission's informed world.

Audience engagement strategies of app-developing, business-innovating, content-creating women start-ups earn doubled revenue, at two dollars for every dollar invested, in a complex, distracted, inundated virtual environment.

This first webinar in the Google Women of Publishing Leadership Series 2020 features a 10-section, 122-page playbook that fathoms finding actionable insights from multiple data sources.

The Google News Initiative News Consumer Insights Playbook gives audience engagement strategies for the 36 percent of site readers who generate 80 percent of page views. Not all harvested data has objective hosts since Google surveys, like Google spin-off house surveys, hand back free reader feedback, albeit emotional, reactive, subjective and value-laden. The Google News Initiative includes The New Yorker as case study for the March 2019 issue of the Google News Consumer Insights data dashboard and framework.

Audience engagement strategies joined article options on long format, content prioritized over marketing messages, crossword discoverability, emailed-newsletters, push notifications and visible call-to-action buttons to fast-loading pages.

Google News Initiative News Consumer Insights data applications kindled audience engagement that knit casual readers into loyal readers, brand lovers and The New Yorker digital subscribers.

Lack of audience engagement strategies and lags behind, instead of leaps ahead of, digital shifts perhaps led to the Honolulu Weekly shutdown June 5, 2013. Surviving and thriving maneuvers mandate accessing the Google IAmRemarkable program; ignoring self-defeating self-criticism; and leveraging privileges to sponsor junior women and stretch opportunities for underrepresented populations. The first two of 10 questions and answers note Google news initiative tools and critical, local, quality news for global democracy as top and future-growth priorities.

Audience engagement strategies occasion start-up success, as mentees, networkers and sponsees, through audience, data, industry-wide and market-resonating content length and quality; feedback loops; and house surveys.

Inner, self-deprecating dialogues and non-existing mentors, role models and sponsors; and stretch opportunities respectively present audience engagement strategies with their greatest challenges and brightest future directions.

Recirculation engagement strategies of Google/modified Google feedback surveys, matched/video content, push notifications and recommended/related articles/links queue up case study mailings before March 17's Monetization Deep-Dive webinar. Data optimization and mentorships respectively require a dedicated data analyst reviewing key performance indicators weekly, monthly, quarterly and already rooted relationships for advancing, networking, skill-setting, transitioning. Global health, without speakers specifying the COVID-19 virus (coronavirus) spread worldwide, suggests not supplementing the Women of Publishing Leadership Series virtual community with extra-webinar, in-person connections.

Audience engagement strategies of best-performing, fast-loaded article/content links and Google and house surveys respectively tell how and why casual readers turn into loyal, brand-loving, subscribed readers.

Google Women of Publishing Leadership Series 2020 offers a keynote module, followed by monetization and digital ecosystem protection modules: Google AdSense @AdSense, via Twitter Feb. 3, 2020

Acknowledgment

My special thanks to talented artists and photographers/concerned organizations who make their fine images available on the internet.

Image credits:

Keynote webinar March 10, 2020, opens Google Women of Publishing Leadership Series 2020: Google AdSense @AdSense, via Twitter Feb. 11, 2020, @ https://twitter.com/AdSense/status/1227299010752532480

Google Women of Publishing Leadership Series 2020 offers a keynote module, followed by monetization and digital ecosystem protection modules: Google AdSense @AdSense, via Twitter Feb. 3, 2020, @ https://twitter.com/AdSense/status/1224514469558210561

For further information:

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Available @ https://twitter.com/AdSense/status/1224514469558210561

Google AdSense @AdSense. 11 February 2020. "Movie camera Livestream curriculum Flexed biceps Dedicated product support Party popper In-person events Superhero‍ Connections to other women in publishing Learn more about the Women of Publishing Leadership Series and apply today http://goo.gle/2ujYmlU." Twitter.
Available @ https://twitter.com/AdSense/status/1227299010752532480

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Ricossa, Nicole. 10 March 2020. "Audience Engagement Strategies." Women of Publishing Leadership Series.
Available @ https://www.youtube.com/watch?v=XmSIYwqT3TI&feature=youtu.be

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